Editorial links
Links should exist because they improve the reader experience, support a claim, credit a source, or connect a genuinely relevant resource.
Paid placements
Sponsorships and paid placements must be disclosed and use the attribution required by search-engine policies. They are not reported as earned editorial endorsements.
Outreach
Outreach should be targeted, relevant, truthful, and respectful of opt-outs. Gadzooks does not support automated mass spam, impersonation, or fabricated journalist relationships.
Prohibited tactics
No private blog network placements, hacked links, hidden links, fake scholarship pages, deceptive redirects, fake reviews, link exchanges at scale, or concealed paid-link schemes.
Quality evaluation
Relevance, editorial context, real audience, publication standards, referral potential, target-page fit, and disclosure matter more than a single authority score.
Reporting
Reports distinguish earned, sponsored, reclaimed, pending, declined, and removed links. Quantity alone is not treated as campaign success.